- Will I get an advisor who stays with me throughout the service plan?
You’ll get a senior consultant as your Strategist who works closely with you throughout our partnership.
- Who are the people who should be involved from my team?
The best outcomes happen when your marketing, sales, product owners and senior management are involved and aligned.
- How often do we get to meet face to face?
We’ll meet face to face during the initial kickoff and our quarterly planning/strategy sessions. Monthly reviews (and any other ad hoc discussions) are conducted via calls. Your Strategist may decide on other face-to-face meetings if they help accelerate execution.
- Our best fit client often gets the best ROI. What does best fit look like?
If your company is looking to quantifiably grow the business, drive more leads, and is open-minded and committed to creative marketing solutions, we’re probably a good fit. We work primarily with clients in B2B industries such as tech, manufacturing, higher education, business and professional services and non-profit organizations who have proven business models. Clients that experience the most sustained success with us understand that there are no quick-fixes or silver bullets. Instead, they are committed to our process and share with us clearly defined goals. We understand that we are appreciated by many people, but not everyone, so if we discover we’re not a good fit for each other, we’ll help point you to someone else who might be.
- What kind of time investment do I need to make when working with an agency?
When it comes to an inbound strategy, there are no shortcuts to quality. Although agencies like us are versed in inbound marketing, we will not be experts in your unique business even though we may specialise in your industry. We will work with you to understand what drives your business growth. In the beginning, we will require more of a time investment from you and your team as we get your strategy off the ground. Regular check-in meetings to keep things moving forward with you and your team are normally necessary, as well as an additional few hours a week for content and campaign assets approval. The good news is that as we tango forward together, there will be less of a time commitment as our relationship deepens. A speedy and responsive approval process can also greatly help a strategy move forward. If you are unable to review and approve things in a responsive manner, it makes it very challenging to keep things moving forward to help you reach your goals together as a team.
- Who is my point of contact at your agency? How will you work with my current team?
When you work with clickTRUE, a Consultant supported by a team of specialists will assist you with your campaign. You will also get an Account Manager who will be your main point of contact, updating you regularly on the progress of your campaign.
- What is Full Stack Inbound Marketing?
A stack is a set of tools and services that work together to achieve a specific result. Many teams have an entire stack of tools they use to market, sell, and communicate with their customers. Our answer to this is called Full Stack Inbound Marketing. It is made up of 2 layers: a foundation layer and a marketing layer. We adopted the HubSpot CRM as the foundation. It is everything you need to organize, track, and nurture your leads, customers for contacts management. The marketing layer is the marketing tools and services where your sales and marketing teams work together to create a seamless transition for your leads and your business thru marketing automation, analytics, content creation and strategy working harmoniously together.