Aligned Strategy + Adaptable Execution = Agile Marketing

In today's rapidly changing world, marketing is getting increasingly VUCA (Volatile, Uncertain, Complex and Ambiguous). Your needs will shift with changes in business priorities, competitive landscape, consumer behaviour and product offerings. What's important now will look very different 3-6 months from today.

To cater to such uncertainties and ambiguity, you need a plan that is aligned with your strategy yet highly adaptable in execution. That’s why we’ve built flexibility and agility into our service plans and processes.

Once your strategic focus is established, we use an agile framework to allocate resources (service points) and make necessary adjustments as your priorities shift from time to time. Through Continuous Improvement sprint cycles, we keep you in the front seat of knowing, learning and improving.

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View 6k/mo Sample Plan

Your Goals, Our Focus

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Strategic Focus

Evaluate what your organisation needs most at this moment: Traffic Generation, Lead Acquisition, or Lead Nurturing

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Flexible Points

Work with your Strategist to reallocate service points to high-impact action items which may shift from time to time

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Focus Metrics

Set specific metrics to measure the success of your campaigns and to serve as our quarterly focus

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Customised Reporting

Have reporting tailored to what you care about the most and save time over doing your own reporting

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Team Learning

Transfer learnings from our agency to your team through close collaboration and continuous improvement cycles

Your Tailored Marketing Plan Is Just A Meeting Away

Want a marketing plan that is flexible, on-point and on-budget for you?
Let’s meet to put together a plan that works for you.

 

Have a Question? Let Us Help

PEOPLE & WORKFLOW
  1. Will I get an advisor who stays with me throughout the service plan?
    You’ll get a senior consultant as your Strategist who works closely with you throughout our partnership.

  2. Who are the people who should be involved from my team?
    The best outcomes happen when your marketing, sales, product owners and senior management are involved and aligned.

  3. How often do we get to meet face to face?
    We’ll meet face to face during the initial kickoff and our quarterly planning/strategy sessions. Monthly reviews (and any other ad hoc discussions) are conducted via calls. Your Strategist may decide on other face-to-face meetings if they help accelerate execution.

  4. Our best fit client often gets the best ROI. What does best fit look like?
    If your company is looking to quantifiably grow the business, drive more leads, and is open-minded and committed to creative marketing solutions, we’re probably a good fit. We work primarily with clients in B2B industries such as tech, manufacturing, higher education, business and professional services and non-profit organizations who have proven business models. Clients that experience the most sustained success with us understand that there are no quick-fixes or silver bullets. Instead, they are committed to our process and share with us clearly defined goals. We understand that we are appreciated by many people, but not everyone, so if we discover we’re not a good fit for each other, we’ll help point you to someone else who might be.

  5. What kind of time investment do I need to make when working with an agency?
    When it comes to an inbound strategy, there are no shortcuts to quality. Although agencies like us are versed in inbound marketing, we will not be experts in your unique business even though we may specialise in your industry. We will work with you to understand what drives your business growth. In the beginning, we will require more of a time investment from you and your team as we get your strategy off the ground. Regular check-in meetings to keep things moving forward with you and your team are normally necessary, as well as an additional few hours a week for content and campaign assets approval. The good news is that as we tango forward together, there will be less of a time commitment as our relationship deepens. A speedy and responsive approval process can also greatly help a strategy move forward. If you are unable to review and approve things in a responsive manner, it makes it very challenging to keep things moving forward to help you reach your goals together as a team.

  6. Who is my point of contact at your agency? How will you work with my current team?
    When you work with clickTRUE, a Consultant supported by a team of specialists will assist you with your campaign. You will also get an Account Manager who will be your main point of contact, updating you regularly on the progress of your campaign.

  7. What is Full Stack Inbound Marketing?
    A stack is a set of tools and services that work together to achieve a specific result. Many teams have an entire stack of tools they use to market, sell, and communicate with their customers. Our answer to this is called Full Stack Inbound Marketing. It is made up of 2 layers: a foundation layer and a marketing layer. We adopted the HubSpot CRM as the foundation. It is everything you need to organize, track, and nurture your leads, customers for contacts management. The marketing layer is the marketing tools and services where your sales and marketing teams work together to create a seamless transition for your leads and your business thru marketing automation, analytics, content creation and strategy working harmoniously together.

 

SERVICE PLAN
  1. How will I know which service plan is right for me? $6K, $9K or $16K+?
    No two companies are alike and your needs are unique. The better we understand your needs, motivations, goals and challenges, the closer we get to work out a plan that will best serve you. Let’s meet!

  2. Can I use one service plan and rotate it for my various business units?
    Each business unit has its own goals, challenges, plans, timelines, etc. Hence, each business unit is best served with a dedicated service plan.

  3. Can I terminate the service plan before the contract ends?
    Based on our past experience, a minimum of 6 months is needed to get meaningful results or learnings. Hence, our service plans start with a minimum duration of 6 months (with no early termination) so that we are mutually committed to invest the level of resources needed to maximise our chances of success.

  4. What other services do you offer in your service plans?
    We offer Digital Strategy Workshop, Lead Generation, Paid Media, Email Marketing, Workflow & Lead Nurturing, Video Marketing, Social Media Management, Content Creation, SEO Audit & Strategy, Website Optimisation, CRM Setup & Management and ROI Assessment & Reporting.

  5. Do I need HubSpot?
    Yes. We are a proud Hubspot Gold Solutions Partner Agency and we're excited to be guiding our clients in making the most of our their technology investment. If you are against using HubSpot, we are probably not a great fit for you. HubSpot is the number one tool for online marketing
    and the world’s leading inbound marketing and sales platform. The value of HubSpot exceeds its cost when you do inbound the right way.

  6. Are HubSpot licenses included in your service plans?
    All our service plans are built on top of the Hubspot Platform. However, the Hubspot Licenses are charged separately. The data ownership & software assets belong to the client and they are independent of the consultancy or agency. You can find out more about their features and pricing here.

  7. Does your agency do any month to month ad-hoc project-based work?
    Having been in the digital marketing space for the last 20 years, we realise that there is no shortcut to achieving your business or marketing goals. Whether it is a one-off website redesign, or launching a promotional PPC tactical campaign, you will still need to chart out a strategy that can align with your business objectives for the year. In short, we know that it takes more than just single piece-meal marketing executions to achieve your marketing ROI. As such, we encourage you to consider a full inbound strategy before rushing into your marketing executions. Reach out to us for a meeting when you are ready.
FLEXIBLE POINTS
  1. How are the points planned out and can I make allocation changes after the plan is fixed?
    Your Strategist will plan out the points allocation based on your priorities during the planning/strategy session at the beginning of each quarter. If your priorities change at any point during the quarter, your Strategist will decide together with you if it makes sense to weave in the changes (eg. by de-scoping lower priority initiatives), or if it should be deferred to the next quarter.

  2. What if I need additional marketing service after signing up a particular service plan?
    Your Strategist would have recommended an appropriate service plan based on your goals. Should you have additional needs after you have signed up for a particular service plan, you can consult your Strategist to upgrade your tiered plan temporarily for 3 months or sign up for an ad hoc project-based contract.

  3. How will the points be tracked and what if I have unspent points?
    You will get a burndown chart tracking the initiatives executed and balance points. Unspent points can be carried forward upon renewal of a 6 or 12 months service plan. Should a service plan end without renewal (which does not happen often), the unspent points will be refunded.

  4. What happens when tasks are impeded and campaign execution is paused? Can the points be re-allocated in this case?
    Your Strategist will consult with you to decide if another campaign should be prioritised for execution instead. The points that are consumed up to the stage of execution of the paused campaign would be deducted, and unspent points may be redeployed to other campaigns.

  5. Can I bring forward points if I need to accelerate execution? e.g. bring forward month 2 points to month 1
    Check in with your Strategist as we need to ensure that we have the resources to support you on such requests.

  6. How are the points derived? Are they based on man hours?
    The points are derived based on the scope, complexity and resources required for the given tasks, they are not just based on man hours.

  7. How do you estimate the points needed for your services?
    As to the number of points estimated for the tasks required, they currently follow a company wide "catalog" estimated from the previous similar campaigns/tasks done. That said, as we progress over time with the team having a better understanding of how things work and the expected requirements, certain tasks will then take up less points, leaving room to do more monthly.
WHY HUBSPOT
  1. Why Go HubSpot?
    Inbound is a more helpful and human approach to growing your business. It’s a method of attracting, engaging, and delighting people that provides value, and builds trust.
    HubSpot's all-in-one marketing, sales, and service platform is built to help you implement inbound and grow better. It’s all powered by the same database, so everyone in your organization -- Marketing, Sales & Services -- is working off the same system of record. This allows for a smoother hand-off between Marketing, Sales & Services, and a more delightful experience for your customers.

  2. Why HubSpot for Website?
    HubSpot CMS is the first and only combined CMS and CRM that offers the ability to personalize your entire customer experience from the first visit to every single interaction afterwards. By using drag-and-drop modules, you can easily build or modify any page by yourself, optimize it for SEO, and access easy reports to see breakdowns of where traffic is coming from, bounce rate, and much more.

  3. Why HubSpot for Email Marketing?
    HubSpot is not an email marketing platform per se. Rather, it is a marketing automation platform integrated seamlessly with a CRM, giving you the ability to send different emails based on behavioural triggers and actions. You will get full visibility on how individual contacts are responding to your emails, which ad campaigns are bringing them back to your site and what actions are they taking in interacting with your site. Giving you the power to deliver timely and helpful value to your prospects; assisting them with their journey to make their decisions.
HOW DOES HUBSPOT...
  1. How does HubSpot work?
    HubSpot covers all areas to grow your business: get new business opportunities (Marketing Hub), convert these opportunities to new customers (Sales Hub) and offer excellent service to have satisfied customers (Service Hub) who refer more new customers, thus closing the loop on what HubSpot calls the flywheel. These three hubs work on top of the HubSpot CRM so you have a single source of truth about your leads and customers.

  2. How do the Marketing, Sales, and Service Hubs integrate with the CRM?
    The free HubSpot CRM contains everything you need to organize, track, and build better relationships with leads and customers. Tools in the Marketing Hub help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. Time-saving sales tools in the Sales Hub help you get deeper insights into prospects, automate the tasks you hate, and close more deals faster. Customer service tools in the Service Hub help you connect with customers, exceed expectations, and turn them into promoters that grow your business. All the three Hubs integrate automatically and seamlessly with the HubSpot CRM.

  3. How is HubSpot better than Mailchimp?
    Mailchimp is a marketing automation and email marketing service, whereas HubSpot is a growth platform that combines marketing automation, email, and a suite of other flexible marketing tools with the power of a CRM to give you insight into how your marketing efforts are affecting your customer's experience across their entire buyer’s journey.
    Mailchimp is a fantastic app that we recommend for anyone new to email marketing. It is free and easy-to-use. However, HubSpot is the better application for companies taking an integrated approach to marketing and sales – which is the best means of achieving lasting, consistent growth results. This is why many Mailchimp users graduate to HubSpot after a while. Sooner or later you would reach a point where you’ve achieved all you can with Mailchimp on its own, and additional tools are needed to maximise your results. Some users continue to use both HubSpot and Mailchimp, although in our opinion this isn’t necessary, as HubSpot has an excellent email marketing module.
WHAT IS HUBSPOT'S...
  1. What is my contact limit if I subscribe to HubSpot Marketing Hub and HubSpot CRM?
    The recommended basic combo of a Marketing Hub Starter (SGD 70/mth) on top of the CRM comes with 1000 contacts for you to send up to 5000 emails (5X contact) per calendar month.
    Buy additional contacts at SGD $70/month* per 1,000 additional contacts to get more email sends. For example, with 4000 contacts, you will be able to send up to 20000 emails (5X contact).
    Just be aware that if you are currently using the HubSpot Free CRM (unlimited contacts) and upgrades to one of the paid marketing software plans, the contacts in the CRM end up in both places, which could affect your marketing software plan’s contact tier pricing.
    *discounts apply for higher volume


  2. What is the yearly pricing for HubSpot Marketing Hub and HubSpot CRM?
    You can subscribe to the basic combo of a Marketing Hub Starter (SGD 70/mth) and the free HubSpot CRM and pay monthly. But why do that when you can get a 20% discount by choosing the annual pricing of SGD 672. This works out to just SGD 56/mth for a best-in-class growth platform.

  3. What is the difference between HubSpot's Marketing Hub Free and Marketing Hub Starter?
    The main difference is that with Marketing Hub Free, you are limited to sending 2000 emails per calendar month versus the 5000 emails for Marketing Hub Starter. Buying more contacts will give you more email sending capacity per month - at 5X the number of contacts.
    You will also miss out on being able to build Landing Pages, Ad Retargeting, creating more Smart Lists and building contact list audiences for your ads.
    Upgrade to the Marketing Hub Starter at just SGD 70/mth to unlock these features.

  4. What other fees do I need to be aware of other than the yearly subscription fees for Marketing Hub?
    There are no other fees if you are comfortable with the subscription you have.
    In fact, all Marketing Hub users (free and paid) have access to the HubSpot Community at community.hubspot.com for support. It is a vibrant channel to ask questions, find answers, and engage with professionals from around the world about HubSpot software best practices.
    Users of Marketing Hub Starter also have access to email and additional in-app support options.
    And if you need additional support, you can always chat us up to find out how our Inbound Marketing services can amplify the value of your Hubspot subscription.
    Just be aware that if you are currently using the HubSpot Free CRM (unlimited contacts) and upgrades to one of the paid marketing software plans, the contacts in the CRM end up in both places, which could affect your marketing software plan’s contact tier pricing.