2 out of 3 Of Your Customers Would Rather Learn About Your Product Through A Video*

Of course, not everyone is 100% comfortable on camera. We work with our clients to ensure that the selected talent is presentable (looks), eloquent (voice) and confident (presence). Every featured cast will be given time to be familiar with the script and storyboard. On the actual shoot, our experienced team will help the cast to appear natural on camera.

You do not need to have a YouTube page to start your video marketing campaign. 

Videos work great for marketing campaigns when embedded on landing pages, social media, or simply as standalone ads in Facebook, LinkedIn or YouTube. See it as another form of content asset that will complement your sales or marketing pitch.

According to LinkedIn's research, 7 out of 10 Higher Education seekers shortlist their preferred school before even reaching out to any school's representatives. This is where videos can play a big role to engage, connect, build trust and drive students to choose you.

At the Awareness stage, your videos will shape their first impression by highlighting the vision, reputation, and ranking of your school . This will give them the confidence to trust you, and the value that you can readily provide (eg: campus tour and career advice). 

At the Consideration stage, as prospects are actively conducting their research, industry-relevant content like your school’s collaboration with industry partners and your students' campus experience will answer the questions they have in mind.

Near the end of the Decision journey, when prospects are narrowing down their choices,  videos of interviews with faculty members and alumni can provide that final nudge.

Forrester Research reports that it's 53 times easier to rank a video in Google’s search results, in comparison to other forms of content. In fact, videos will become even more search engine friendly due to an increase in closed captioning. Most native video channels default to having the sound turned off. Thus, we understand the importance of transcribing audio to create closed captions for native videos, to make them more searchable. Google’s algorithms are increasingly prioritizing websites with video as well.